Katie Trantum
-
Atlas & Alder
- Greenalls
- Rosa Cafe
- Crumbs
- Wild Trails
- Magn8
- Hawthorne
- Sports
- Nights with Nat
About me
Im a Junior Graphic Designer with a passion for creating clean, engaging visual design. Experience across digital and print and a strong focus on detail.
From branding to social content, I’m interested in how thoughtful design and clear messaging can build meaningful connections between brands and people.
Based in St Helens, Mersyside.
CV
Get in touch:
Email
katietrantum@hotmail.co.uk
Instagram
@katietrantum_designs
Wild Trails Camping Resort
Marketing Focus: Positioning Wild Trails as a premium yet accessible Scottish nature resort, increasing brand awareness and driving booking enquiries through cohesive digital marketing.
Audience:
- Primary audience: 25–45 year olds interested in nature, slow travel, wellness, and unique UK staycations.
- Secondary audience: Couples and small groups looking for premium short breaks within the UK.
Objectives:
Platforms:
Strategy:
The marketing strategy focused on emotional storytelling and immersive visuals to communicate escape and tranquility. Earthy tones, natural textures, and atmospheric photography were used to reinforce the resort’s connection to the landscape.
Content was designed to balance inspiration (aspirational lifestyle imagery) with clarity (clear booking CTAs and accommodation details), supporting both brand-building and conversion goals.
Instagram Performance
- Impressions: 9,800 ↑
- Reach: 6,400 ↑
- Profile visits: 310
- Engagement rate: 5.1%
- Saves & shares: Higher on event-related posts